Flavour is the first thing I look for in a good cheese.

In 2016 I bought 200 kilos of Gruyère from producer Vincent Auberson in Vaud, Switzerland. This cheese remains one of my favourites, and is also the cheese that almost single-handedly built the business to where it is today.

After trading from various food markets in and around London, I opened the first shop just off Sloane Square, in the 'food village' on Pavilion Road, in Chelsea in  2016.

Since then, the business has grown and become an established and much-loved part of the Pavilion Road community. We're also now a team, with 7 people working in the shop and for the business today.

Today we select a range of over 50 cheeses to have on our counter at any one time. These change regularly depending on quality and season. We believe that having a small and variable selection ensures we only ever stock what’s tasting best, and highlights the quality of seasonal, hand-made products.

Sustainability still sits at the very centre of everything we do. I believe that producing food in this way not only results in a far superior end product, but also maintains a respect for the animals, people and places involved in their production.

We encourage our customers to taste everything before they make their final choices about what to buy. This way we can ensure complete satisfaction through honest, transparent, and accurate information. We also believe that this experience not only encourages us to maintain our standards, but also gives our customers the knowledge and power to shop with confidence, with us and other food specialists.

All the cheese we sell online comes directly from the counter in our shop. We don’t own a dark, anonymous fulfilment centre somewhere – all your cheese is cut to order by a cheesemonger in our Chelsea shop on the day of dispatch or collection. This ensures that the cheese you receive is in peak condition, tasting great and a true reflection of everything we believe in.

You can find our shop here, just a moment from Sloane Square in Chelsea, London.

Please drop by, we'd love to see you.

Jared

Owner and Director

Shop